Guided by the principle we call the JCB Way, JCB has become more than a conventional payment card by delivering the most convenient, efficient, and reliable payment products in tandem with providing the highest quality services to our valued customers around the world.
    About 60.2 million cardmembers worldwide now hold JCB cards, which are accepted at about 12.76 million associated merchants in 190 countries/territories, and supported by close ties with more than 350 financial institutions around the world. Our success as a major global payment brand is due to our steadfast commitment to quality services and products meeting every need of our valued customers.
    Since being established in 1961, JCB has led the Japanese card industry offering creative new products and services as the pioneer in credit card payment solutions.
    With the aim of expanding its quality services to many more customers across borders, JCB launched its international development in 1981, designed to promote the use of the JCB card worldwide through global merchant acquiring and issuing. JCB has now established a solid foundation as a global payment brand.
    This foundation has not been achieved by the efforts of JCB alone. We have concentrated on building alliances with more than 350 of the worldfs most highly reputed financial institutions, whose support has fortified JCBfs position as a global payment brand. Each dialogue that is developed between JCB and licensed issures, acquirers, and global businesses mutually benefits with business partners in the relationship. In addition to enjoying the advantages of a convenient and reliable payment infrastructure, service and promotional activities that are attached to every JCB branded card, any licensed financial institutions can build an even more substantial card program simply by incorporating JCB brand services into its own card products and services.
    This potential for synergistic growth in JCB card issuance and merchant acquisition has convinced more and more financial institutions to join us in following the JCB way.
    From our inception, JCB has adopted a customer-centered focus, which has crystallized as JCBfs service standard. Each and every JCB service program is guided by JCBfs fundamental service policy to gidentify the customerfs needs and please the customer.h
    In this pursuit of customer satisfaction, we have diversified our service programs to include JCB Plazas, a variety of information and reservation services, travel and emergency support, insurance, lifestyle support and many more unrivaled services. No matter whether our customersf needs be satisfied via the internet or through our network of JCB Plazas, our service will always remain the top priority.
 
   
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