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JCB and Bangkok Bank sign licensing
agreement
for expansion of business in Thailand
April, 2003
Tokyo Japan, April 15, 2003 - JCB International Co., Ltd., the
international arm of major Japanese credit card company JCB Co.
Ltd., and Thailand's largest commercial bank, Bangkok Bank Public
Company Limited have signed a licensing agreement for merchant acquiring
and servicing, including sales processing to begin in April 2003.
Bangkok Bank has a 40% share of the credit card market in Thailand,
and with this agreement the bank's approximately 50,000 new merchants
will begin phased acceptance of the JCB credit card. In addition
the bank will be starting new JCB merchant acquiring and merchant
sales transaction processing.
JCBI entered into a merchant servicing agreement with the Siam
Commercial Bank Public Co., Ltd. in 1989 and issuing of JCB cards
by the same company began in 1990. AEON Thana Sinsap began issuing
operations under license in 2000. JCBI has been focusing on local
issuing in south-east Asia for some time now, and with this new
agreement with the country's largest commercial bank, Thailand's
JCB cardmembers, as well as travelers from around the world, will
be able to use their JCB card much more widely within the country.
In addition the alliance with Bangkok Bank is expected to result
in broader cardmember and merchant bases, with greater acceptance
and recognition for the JCB brand.
The Thai economy has recovered from the significant fall it experienced
during the 1997 currency and financial crisis, and the loosening
of credit card regulations by the central bank of Thailand in 2000
and April of 2002 resulted in a rapid increase in the number of
cards issued and sales turnover. Although at the end of last year
card regulations were tightened once again, reducing the heated
pace of growth, continuing expansion of the market is expected.
This new agreement between JCBI and Bangkok Bank will contribute
to the increasing strength of the JCB brand worldwide in its international
merchant network and cardmembership.
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