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JCB's Convex Letter Card:
the world's first for international brand certification
April, 2003
Tokyo Japan, April 14, 2003 - JCB Co. Ltd. has begun the international
brand certification process for the new Convex Letter Card technology
for cards that are not suitable for embossing, such as smart cards
with contactless IC chips or employee identification cards with
photographs. This technology will be used on JCB's own new combined
employee ID and credit card when the company relocates to a new
building in May of this year.
The new card technology makes use of the Convex Letter System developed
by Toppan Printing Co., Ltd. and Maxell Seiki Ltd., which forms
raised letters meeting JIS standards. Toppan, Maxell Seiki and JCB
have worked closely together to improve product quality and have
achieved a level high enough to begin the certification process
for global use by the JCB international brand. The system produces
convex letters in clear plastic on the face of the card plastic
without causing depressions on the reverse of the card. This avoids
the problems of illegible printing or malformed photographs. In
addition, the internal antenna and IC chip used in contactless smart
cards are not damaged.
This new technology will be used on JCB's own new combined employee
ID and credit card in May 2003. This will be a field test for evaluation
and provide the necessary verification for certification. When brand
certification is complete, JCB will be combining the technology
with its existing solutions for the public transport, retailing
and corporate markets, and at the same time deploying it into the
international market through JCB brand card issuers.
JCB's DualPlus, contact/contactless interface single chip smart
card, and contactless IC card issuing contracting program are already
bringing new solutions to meet the needs of the market, and when
international brand certification is complete for the new Convex
Letter Card even more effective solutions will be made possible.
About JCB
JCB is an international credit card brand and the largest card issuer/acquirer
in Japan. JCB launched its card business in Japan in 1961 and began
expanding overseas in 1981. Its merchant network includes 10.43
million merchants and spans 189 countries and territories. JCB cards
are now issuedĦĦin 18 countries and territories, with 42 million
cardmembers. As part of its international growth strategy, JCB has
formed alliances with more than 320 leading banks and financial
institutions globally to increase merchant coverage and cardmember
base. JCB's corporate philosophy of "Service from the heart",
a commitment to responsive, high-quality service, continues to guide
it as it creates the future together with its customers, merchants
and partners. For further information, please visit the JCB International
homepage at http://www.jcbinternational.com.
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