September, 2003

Tokyo, Japan, September 11, 2003 - JCB and Hertz Asia Pacific (Japan) have agreed to work together to stimulate worldwide tourist demand, beginning with a joint campaign from September 22, 2003 to April 30, 2004 targeting Japanese traveling abroad.

The international credit card brand and the international car rental company are focusing on strategies to revitalize global tourism, which has recently suffered a number of setbacks. The current campaign is intended to build demand among JCB's more than 45 million Japanese cardmembers by added benefits for overseas use. When a cardmember makes a Hertz reservation through JCB Travel and then buys two airline tickets or spends 70,000 yen or more with the JCB Card, he or she receives a coupon good for a one-day free rental in the U.S.A. from Hertz and is automatically entered in a lottery for a variety of prizes. In addition, JCB's most prestigious card "The Class" members receive free membership in the Hertz #1 Club Gold.

"We believe this joint promotion will not only spark international tourist demand, but will also benefit JCB as a travel and entertainment card in providing quality rental car services to our customers," commented Hiroyuki Nakamura, Senior Vice President of JCB International, the international arm of JCB. "In today's diversifying tourist market, we expect the demand for rental cars to continue to grow. We are looking forward to working out strategies aimed at our overseas cardmember base with Hertz in the future."

Hertz Asia Pacific (Japan) Ltd. Marketing Department manager Hiroyuki Kobayashi said, "This is our first partnership of this type with a credit card company, and we have strong expectations of increased sales due to JCB's extremely large number of cardmembers as well as Gold Card and other preferred customers. We are looking forward to maintaining a long and close relationship into the future."

About Hertz Corporation
Hertz boasts a worldwide service network of more than 7,000 locations in 140 countries and has been in the rental car business for 85 years. Reservations anywhere in the world are available with a single phone call.

About Hertz #1 Club Gold
Gold Service allows quick and easy rental with no paperwork or waiting at many Hertz locations around the world for an annual fee of 5,000 yen.

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