JCB Announces Sublicense Acquiring Agreement with :
Widespread Acceptance in Turkey

For Immediate Release

Tokyo, March 31, 2004 - JCB International Co., Ltd. (JCBI), a leading international payment brand, announced that (Isbank), one of Turkey's largest banks, is now authorized for JCB merchant acquiring through a sublicensing agreement. The license was granted to Isbank by JCBI's direct licensee, Anadolu Kredi (AKK). With this new agreement, the number of merchants accepting JCB card in Turkey will increase to more than 100,000 throughout the country, helping increasing numbers of Japanese tourists to shop more conveniently.

"We are very pleased to have this opportunity to partner with Isbank, one of the top acquiring banks in Turkey," said Kunio Yoshizawa, President & COO of JCBI. "Having Isbank's POS terminals accept JCB will be sure to benefit both of us significantly in terms of sales. Turkey, standing between Europe and Asia, is a popular destination for JCB cardmembers attracted to the country's historical and cultural resources, and we believe that this will meet their essential needs for travel and entertainment service, and thus strengthen our business."

Mete , Deputy Chief Executive of Isbank, added, "The JCB card is widely used all over the world, not just Japan. We know that the Japanese like to travel, and we believe that widespread availability of JCB in Turkey will help promote income from tourism, and the national economy. And of course, this agreement will increase the sales volumes of our member companies."

Zorlu, Member of Executive Board of Anadolu Kredi (AKK), another JCB licensee, commented, "Our agreement with JCB in 1993 helped us increase sales at our 11,000 merchants. We are very happy to see JCB brand presence rise even higher with this new agreement."

This new partnership will expand JCB acceptability in Turkey, while the JCB brand will further increase the strength of the bank's merchant network.

About
(Isbank) is the fourth largest bank in Turkey with 839 branches nationwide. The sublicense acquiring agreement with JCB is via AKK Bank. Isabank maintains a network of 113,000 merchants and 121,000 POS terminals, representing 17% of the market, specializing in the consumer retail sector, including supermarkets and retail clothing outlets. The Bank records international credit card sales volume of more than US$19 million per annum. For further information, please visit the Isbank homepage at: www.isbankasi.com.

About JCB International Co., Ltd.
JCB is an international credit card brand and the largest card issuer and acquirer in Japan. JCB launched its card business in Japan in 1961 and began expanding overseas in 1981. Its merchant network includes 11.4 million merchants and spans 189 countries and territories. JCB cards are now issued in 18 countries and territories, with 49.6 million cardmembers. As part of its international growth strategy, JCB has formed alliances with more than 320 leading banks and financial institutions globally to increase merchant coverage and cardmember base. JCB's corporate philosophy of "Service from the heart", a commitment to responsive, high-quality service, continues to guide it as it creates the future together with its customers, merchants and partners. For further information, please visit the JCB Co. Ltd. home page at: www.jcb-global.com/english or www.jcbinternational.com.