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JCB Announces HANG SENG/JCB Card Launch;
JCB Brand Presence, Merchant Network Enhanced in Hong Kong
For Immediate Release
Tokyo, June 17, 2004 - JCB International Co., Ltd. (JCBI), a leading
international payment brand, and Hang Seng Bank (HANG SENG) are
pleased to announce the launch of the HANG SENG/JCB Standard
and Gold Cards in Hong Kong.
"The HANG SENG/JCB Card products leverage the distinctive
benefits of Hang Seng Bank's local operations and product design
expertise with JCB's brand recognition, global merchant network
and worldwide customer service. We are convinced that this launch
will significantly enhance JCB's presence in Hong Kong", said
Mr. Shizuo Mizuguchi, Senior Executive Vice President of JCBI.
The prestige of the JCB brand has helped JCB build the highest
quality merchant base in Hong Kong and around the world, offering
HANG SENG/JCB cardmembers special discounts and premiums in dining,
fashion, entertainment and lifestyle.
In addition, the comprehensive Japanese merchant network and information
database gives cardmembers privileged access to the best in restaurants,
hot springs, hotels, amusement and theme parks, golf courses and
other sports facilities in Japan. HANG SENG/JCB Gold cardmembers
can also enjoy exclusive VIP airport lounge service in Tokyo, Osaka
and other major cities in Japan. For details, please visit http://www.all.jcb-card.com.
In the months ahead discount packages for travel to Japan and other
valued-added programs for HANG SENG/JCB cardmembers will be introduced.
Cardmembers making purchases with the HANG SENG/JCB Card, in Hong
Kong and Japan, will enjoy increasingly attractive rewards. Moreover,
HANG SENG/JCB cardmembers can enjoy the privileges offered at JCB
Plazas - worldwide customer services centers, reservations at restaurants
and hotels, and tourist information and emergency assistance.
'The HANG SENG/JCB Card will capture additional market segments
that are fond of Japanese culture and want to keep up with the latest
trends. Hang Seng's innovative products have always been successful
and well received by the public. We are confident that the unique
combination of Hang Seng market savvy and JCB global services will
make this card a winner,' commented a Spokesman at Hang Seng Bank.
JCB opened its first overseas representative office in Hong Kong
in 1981, and also issued the first JCB credit card outside Japan
in Hong Kong in 1985, a significant milestone in its long-standing
commitment to Hong Kong and the Asian market. The launch of the
HANG SENG/JCB card is another major step forward for JCB's presence
in Hong Kong.
About Hang Seng Bank
Founded in 1933, Hang Seng Bank is a principal member of the HSBC
Group and the second largest listed bank in Hong Kong in terms of
market capitalisation. It operates 159 branches and automated banking
centres in Hong Kong; a branch in Macau; and a network of five branches
(in Shanghai, Guangzhou, Shenzhen, Fuzhou and Nanjing), a sub-branch
(in Shanghai) and two representative offices (in Beijing and Xiamen)
in mainland China. The Bank also has a representative office in
Taipei.
With consolidated assets of HK$503 billion at the end of 2003, the
Bank reported a profit attributable to shareholders of HK$9.54 billion
for 2003. For further information on Hang Seng, please visit the
Bank's website at www.hangseng.com.
About JCB International Co., Ltd.
JCB is an international credit card brand and the largest card issuer
and acquirer in Japan. JCB launched its card business in Japan in
1961 and began expanding overseas in 1981. Its merchant network
includes 11.4 million merchants and spans 189 countries and territories.
JCB cards are now issued in 18 countries and territories, with 49.6
million cardmembers. As part of its international growth strategy,
JCB has formed alliances with more than 320 leading banks and financial
institutions globally to increase merchant coverage and cardmember
base.
JCB's corporate philosophy of "Service from the heart",
a commitment to responsive and high-quality service, continues to
guide it as it creates the future together with its customers, merchants
and partners. For further information, please visit the JCB Co.
Ltd. home page at: www.jcb-global.com/english
or www.jcbinternational.com.
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