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JCB and LG Card Announce the Launch of LG JCB
Toresard Card
Tokyo, May 12, 2005 - JCB, the leading international payment brand
based in Asia, is pleased to announce that Korea's biggest credit
card company, LG Card Co., Ltd. will start issuing the LG JCB Toresard
Card in Japan with a license granted by JCB to LG Card to issue
JCB cards in Japan. The card will be launched next month, at which
time more product details will be available.
The new LG JCB Toresard Card issued by LG Card will be the first
debit card branded with JCB in Japan. Purchases made with this card
will be directly debited from the cardmember's bank account in Japanese
yen. The LG JCB Toresard Card is expected to appeal to the general
consumer market, and in particular to those who are reluctant to
use credit cards.
"We are delighted by this opportunity to partner with LG Card
to launch this new LG JCB Toresard Card", said Mr. Yuichi Momose,
Executive Vice President, General Manager of Asia & Pacific
Regional Headquarters at JCB International Co., Ltd. "The new
agreement with LG Card, the Korea's leading card issuing company,
is an important step in strengthening our position in the card market
and for deepening the long-standing partnership between JCB and
LG Card."
JCB has had a presence in Korea since 1983, starting with merchant
acquiring operations to enhance the acceptance network for the convenience
of JCB cardmembers. Since 1993, with a rising demand for international
credit cards, JCB brand cards have been issued in Korea in partnership
with local financial institutions. In 1997 JCB signed an issuing
license agreement with LG Card and now the number of LG JCB cards
is more than 1.6 million, contributing to the JCB brand's aggressive
expansion in the credit card industry.
The new market targeted by the LG JCB Toresard Card may be extended
to Korea in the future, while in Japan LG Card expect to issue 100,000
cards in the first year alone.
The JCB Brand in Korea
1983
1992
1993
1995
1997
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2000
2001
2002
2003
2004
2005
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Service agreement with Bank Credit Card Association
(now BC Card Co., Ltd.), acquiring operations started
JCB representative office in Seoul opened
JCB Plaza Seoul opened
BC JCB Card issuing started
BC JCB Cards reach 500,000
License agreement with LG Card Co., Ltd.
LG JCB Card issuing started
License agreement with Korea Exchange Bank Credit Service Co.,
Ltd.
LG Card Co. Ltd. acquiring operations started, with 600,000
merchants
Korea Exchange Bank Credit Service Co., Ltd. acquiring operations
started, with 500,000 merchants
KEB JCB Card issuing started
JCB Cards reach 1 million
License agreement with Shinhan Bank, acquiring operations started
Shinhan JCB Card issuing started
JCB Cards reach 1.5 million
JCB Cards reach 1.7 million
License agreement with Lotte Card Co.
Lotte Card Co. acquiring operations started
Kookmin Bank JCB issuing and acquiring operations started
LG JCB Cards reach 1.6 million, LG Card merchants reach 3.36
million |
JCB, the International Card Brand
JCB and its international subsidiary JCB International have been
building the international JCB brand cardmember base and merchant
network since opening the first JCB branch outside of Japan in 1981.
JCB cards are now issued in 19 countries and territories and accepted
in 190. JCB business in Asia is expanding rapidly, with Hong Kong's
Hang Seng Bank and AEON Credit Service (Asia), and Taiwan's AnShin
Card Services launching card issuing programs, and Bank of China,
one of China's top four commercial banks, signing an issuing license
agreement in the past year alone. In addition, JCB continues to
open new markets in cooperation with major financial institutions
around the world, one of the latest being Bahrain's CrediMax.
JCB brand cards are popular in Asia, offering local cardmembers
exclusive benefits and services. Recent new cards include the Sushi
Tei JCB Card issued in Singapore with a point program for all Sushi
Tei Restaurants in Singapore, Hong Kong, Shanghai, Bangkok and Jakarta,
the JAA/JCB Card issued in Taiwan, offering the Japan Asia Airways
mileage program, and the AEON/JCB Travel Card issued in Hong Kong
with special benefits and privileges for travelers to Japan. This
kind of unique added-value is the key element in JCB's strategy
for continued expansion as the only international credit card brand
to be based in Asia.
JCB is also committed to enhancing the international acceptance
network for the convenience of JCB cardmembers traveling throughout
the world, with additional emphasis on North America and Europe.
New JCB acquiring partnerships in the last year include Turkey's
Isbank, Spain's EURO 6000, America's First Horizon Merchant Services,
Bulgaria's Transcard and the Bhutan National Bank, JCB's first partner
in Bhutan, bringing the number countries and territories in which
the JCB brand is accepted to 190.
About LG Card
LG Card, established in 1987, is Korea's leading credit card company,
holding a strong market position. LG Card has 9.65 million cardholders
and 52 billion won in annual transaction volume. More information
about LG Card can be found at www.lgcard.com.
About JCB Co., Ltd.
JCB is an international credit card brand and the largest card issuer
and acquirer in Japan. JCB launched its card business in Japan in
1961 and began expanding overseas in 1981. Its merchant network
includes 12.2 million merchants and spans 190 countries and territories.
JCB cards are now issued in 18 countries and territories, with 53.59
million cardmembers. As part of its international growth strategy,
JCB has formed alliances with more than 320 leading banks and financial
institutions globally to increase merchant coverage and cardmember
base.
JCB's corporate philosophy of "Service from the heart",
a commitment to responsive and high-quality service, continues to
guide it as it creates the future together with its customers, merchants
and partners. For further information, please visit the JCB Co.
Ltd. home page at : www.jcb-global.com/english
or www.jcbcorporate.com/english.
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